You know those new Häagen-Dazs ads on the Tube, the ones that make it very clear that the Häagen-Dazs target audience is FEMALE and YOUNG likes to have FUN? Well presumably as part of that same campaign, Häagen-Dazs have set up something called the Häagen-Dazs Boudoir in the middle of London. They call it a ‘luxury VIP experience’ but essentially this is a place where, in exchange for increasing your Häagen-Dazs ‘brand awareness’ a bit you get to eat a bunch of free ice cream and mess around with make-up, shoes and other things that people who are female, young and fun just love. To be fair, there are some less irritatingly girly-girl pursuits on offer, like DJing lessons and life drawing, plus some decent bloggers and stylists are involved. And did I mention the free ice-cream? You’re a girl, you must love ice-cream.
The Häagen-Dazs Boudoir is open from 14th July 2011 for 3 weeks. Book your session via the Häagen-Dazs Facebook page.