Having spent some time recently browsing the boutiques in Amsterdam’s Nine Streets, I came across one shop who’s name I was semi-familiar with. Scotch & Soda, an Amsterdam original, has definitely popped up on my late night ASOS searches for a while now.
What struck me most, when browsing round their bricks and mortar store, was how well Scotch & Soda have branded themselves. Although the label has been going since the 80′s, in the early noughties it was rebooted and has since expanded to include womenswear (Maison Scotch), premium denim, and childrenswear. It oozes that fashionable, effortless cool only the Parisian and Dutch women of Europe seem to be able to pull off…bitches.
With photoshopped sales assistants floating around (it should be illegal to be as good-looking as the men who work there) it did take me a few minutes to focus on the actual clothes. And thus I spent a good ten minutes tearing myself away from a tweed blazer with a star print lining. Seriously, their Maison Scotch statement pieces are BUFF.
You have been warned. Thanks to Dolce & Gabbana, stars are back in orbit this Autumn, and everyone is following suit.