Doing it for the Boys: Menswear Week to hit London

Menswear Day. Yep, if you are a regular on the London Fashion Week scene you will be familiar with the one day that British fashion has deemed sufficient enough to collectively show all of its wares every season.

Trailing behind an intense week of non-stop womenswear, almost like an after-thought, Menswear day isn’t given much time to breathe. Bish, bash, bosh, and it’s over. And unlike the Womenswear shows, which follow on seamlessly (okay, we are still hoping that will be the case come September) from one city to the next, Menswear day in London sticks out like a sore thumb.

However, this week the British Fashion Council have unveiled plans to add much needed credibility for London’s menswear designers on the international calendar, and plan to align it with the established Menswear weeks of Paris and Milan. With London poised to take the lead, 15-17^th June will see our first ever Menswear week, entitled London Collections: Men. And with some big-boy names getting involved, such as Mr Porter and Topman, hopefully in time it may persuade some of the UK’s brightest menswear designers to return home. Yes Paul Smith, I’m talking to you.