EVENTS | Schwarzkopf Shake n Straight launch
Let me tell you straight up, I’m a bit biased when it comes to Schwarkopf products. The very first time I went blonde, way back in 2004, I used Schwarzkopf XXL Colour in ice blonde, because it’s the lightest blonde shade that you can buy. I still use it to this day, when I’m not hair modelling that is. So I was more than happy to go to the latest Schwarzkopf product launch last Tuesday with Olivia of Tellus Fashion.
The event was held at Circus in Covent Garden, a venue that hosts live burlesque acts, so every so often a scantily clad girl would come out and perform. But there was plenty of other activities to keep us occupied.
After we’d grabbed a couple of got2bellini cocktails (see what they did there?), a lovely stylist called Katie did our hair. I got a loosely curled, slightly quaffed do why Olivia went for sleekness and a bit of volume. You can see our before and after shots in the photo gallery below – also check out the weird stool that we had to straddle, it was like a horse’s saddle!
A short presentation revealed the new products on offer: the got2b Play it Straight Straightening Blow Dry Kit, a two-step system for super sleek hair, and a couple of new blonde shades of the popular Live Colour XXL Shake it Up Colour Foam. Olivia and I were pretty pleased about the latter, obviously.
Next, we discovered there was a pick n’ mix (I wish every press event had one of these) so we stocked up on sweets in lieu of dinner and grabbed a few yummy canapes too – the lemon cheesecake ones we divine. There were pairs of twin models wandering round with ‘hair monster’ wigs on, showing off an app that’s going to be on the got2b Facebook page soon, that allows you to upload photos and try
Finally, we headed to the photo booth, put on some ridiculous sunglasses and posed like loons for a bit. I know, so cool, right?
Check out all my photos from the night in the gallery below. Visit the Schwarzkopf got2b website.
