To celebrate the relaunch of their iconic Apricot Facial Scrub, St Ives invited a select group of bloggers to the Hospital Club last week for an evening of informative beauty advice and some arty fun too.
It was basically like a grown-up bloggers crèche. On arrival at the beautiful Forest Room (check out that wicked woody wallpaper) Helen and I were offered a delicious martini cocktail, apricot flavoured of course, and we mingled with fellow bloggers as we nibbled on canapés including dried apricots filled with cream cheese – are you noticing a theme emerging here?
For the first educational portion of the evening we sat down along with Lauren of The Beauty Habit blog to listen to Pedro Mendez, a Technical Manager from St Ives parent company Unilever, who was well versed in all thing exfoliant. Pedro demonstrated the power of St Ives Apricot Scrub by using a little electronic tool to measure the moisture levels on the back of Lauren’s hand. Needless to say, after a gentle scrubbing with a dollop of the apricot good stuff Lauren’s skin had vastly improved in both texture and moistness. Pedro explained (in his adorable Spanish accent) that St Ives scrubs use apricot, walnut and ground corn as their all-important exfoliating ingredients.
Next, Emine Ali Rushton, Beauty Director at Psychologies magazine, gave a fascinating talk about the history of exfoliation. Check this out: crocodile dung, camel urine and nightingale droppings have all been used as exfoliants throughout the ages. Pretty gross, right? I think I’m gonna stick to apricots and walnuts myself.
Finally, we were given the chance to get arty – and a bit competitive. We were presented with a wig block (you know, one of those polystyrene heads they keep wigs on) and told to paint it in a way that we thought represented natural beauty. Despite being totally on brand, with a delicate sunset-coloured floral motif that included actual apricots and everything, we didn’t win the incredible chocolate and marzipan apricot tree sculpture. Clearly, we were robbed. Just kidding, the wig block winner was totally deserved.
The new look St Ives scrubs come in three varieties: invigorating, blemish fighting, and renew and firm, available now at all the usual places. Visit the St Ives Facebook page.