Ring-a-ding-ding, is Primark the new Fast Jewellery King?
Every woman loves jewellery. Or perhaps every female I have ever met. There might be the odd few who could argue against me, but, just like the Loch Ness Monster and Bigfoot, they remain nothing more than a myth. For many, forgetting to put on your favourite bracelet or ring before you leave the house can send you spiralling into a world of panic, and result in phantom itches and pangs of uncertainty all day. I for one just feel lost without at least three rings on at any one time. And coupled with my inability to afford Pamela Love, Elizabeth & James or Dannijo adornments as yet, the High Street is where I purchase the majority of my oversized, ‘man-reppelling’ trinkets.
My latest finds are actually courtesy of the new flagship Primark store on Oxford Street (otherwise dubbed ‘Posh Primark’). Just think of it like when you buy a new car, all shiny and clean. Give it a few weeks and there are chocolate stains and coke bottles rolling around on the floor. The staff is, in fact, rather friendly and polite, and I even caught two making friends on the 3rd floor (awwwww). No doubt their spirits will be crushed soon enough though. But anyway! I managed to bag me this ‘gold’ knuckle ring and this Black stoned beast for a couple of quid combined. Now I am more than aware these will last me approximately 3 weeks tops before they start turning my flesh a putrid green, but for that price I can replace them. My problem is that I bought the second one (carbon copy) in Topshop last year for £6. Clearly from the same distribution company, but it does make my blood boil that Topshop get away with such price inflation. Never again will I purchase jewellery from Topshop, and instead put my savings towards getting one step closer to the Pamela Love counter at Liberty’s…



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