Demi-modelling: ’the ludicrous poses adopted by fashionistas outside shows when they spot an approaching street-style snapper.’ Style Magazine.
These fashiony event-hoppers irritatingly describe their look using obscure adjectives and wilfully walk the streets looking full-on-crazy in the hope they’ll get noticed by a passing blogger.
Once upon a time a bit of crazy amidst a sea of coordinated outfits was seen as a little off-centre and unique. Now, the practice of sello-taping cuddly toys to your clothes or arriving in an outfit ,which can only be considered a bet, no longer constitutes distinctive style. The one-upmanship amongst these street-stylers has created an escalating competition whereby a lone quirky hat is no longer enough to get yourself noticed. More is now way (too much) more.
It’s a similar principle to the one employed on a first lunch date or somewhere you need to look ‘accidentally gorgeous.’ You make a subtle, extra effort, unnoticeable to an untrained eye but just a casual turn of the dial for maximum impact. Then you can convincingly act surprised or accept compliments (‘…oh, this old thing, I got ready in 5 minutes flat…’) knowing you look better than normal. However if you are ludicrously posing near an ideal backdrop/with good lighting/accessories poised, you look like a massive idiot. Worse still, is when someone does actually ask for a photo and the wannabe rolls their eyes in an ‘OMG this happens all the time….’ way and acts like their triple booked fashion schedule has been disrupted. Pur-lease.
Helen wrote a great piece after London Fashion Week, describing some of the fashion absurdity witnessed during the height of the street-style calendar. Yes, fashion is about breaking moulds, idealism and pushing boundaries. In everyday life it is also about finding staples you love, pulling together outfits from a random drawer and enjoying the process of finding clothes that suit you. It is most definitely not throwing yourself at a designer wardrobe (mixed with vintage pieces obvs), adding fiendish accessories and wacky jewellery for good measure and then loitering with a mass of other crazies trying to look ‘accidentally snappable.’
I’m going to initiate a backlash and start street-style snapping people wearing jeans and T-shirts, walking their dog in a lovely waterproof or perhaps a commuter with an especially well-made briefcase.
Follow me @joanna_knowles