Style & Then Some

FHM and Virgin Mobile US wish you a very victimised Christmas…

This Christmas it seems that women are being given the gift of misogyny wrapped up in a sparkly bow.  This week ALONE we have seen advertisements from FHM magazine and Virgin Mobile US which both appear to glorify domestic violence.  Being an avid follower of @EverydaySexism on Twitter I have watched the (rightly deserved) backlash unfold against the magazine and Virgin.

FHM sexism FHM Victim gag FHM magazine victim joke 2012

While FHM believed their ‘hilariously witty’ advice on how it is unacceptable for a man to borrow his wife’s/girlfriend’s/victim’s (yes, you read that right) socks would go unnoticed, the epic backlash the lad’s mag is now facing is 100% deserved.  While it is hard enough to believe an editor would actually let this go to press, a few days later Virgin Mobile in the US somehow managed to outdo FHM and published THIS abhorrent image and caption:

Virgin Mobile US gag Virgin mobile US Rape Virgin mobile US Chloroform richard branson slams virgin 2012

Being a massive Richard Branson fan (don’t ask me why, I couldn’t tell you if I tried) it was good to see him publicly condemn this, and make it clear the company who actually published it isn’t owned by Branson anymore.  But still, in this day and age, how is this type of ‘humour’ ever acceptable?

About Helen Coakley

3 comments on “FHM and Virgin Mobile US wish you a very victimised Christmas…

  1. Hannah
    December 10, 2012

    Wish there was a ‘dislike’ button for this kind of thing. They never learn!

  2. blondekatie
    December 10, 2012

    I saw about this today, and the subsequent ad that replaced it in the US that was just as bad. But Richy B sorted it all out Hels: http://www.virgin.com/richard-branson/blog/virgin-mobile-us-advert

  3. Helen Coakley
    December 11, 2012

    Good old Richy Rich.

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This entry was posted on December 10, 2012 by in And Then Some and tagged , , , , , , .
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