Style & Then Some

Antipodium at London Fashion Week | Achingly Hip for a 9am Start

And just what is Antipodium?

Antipodium didn’t come about in the usual way. The label wasn’t born straight out of Central Saint Martin’s or London College of Fashion, but rather started as a boutique/PR/wholesale agency before Creative Director Geoffrey J. Finch spotted a gap in the market and began creating Anitpodium’s own capsule collections. With Antipodium obviously knowing how other areas of the industry works, they gained a cult following and began showing at London Fashion Week in September 2006. With the likes of Alexa Chung, Beth Ditto, Pixie Geldof and Poppy Delevigne all praising the brand, it’s no wonder the success of this East End label is snowballing.

So what does Antipodium have in store for Chungy, Pixie and the rest of us then?

Well, a whole lot of multicoloured leathers and patent raincoat dresses apparently. The collection, entitled ‘Sex, Lies and CCTV’ was quite literally a rainbow affair. The appearance of white high-heeled stilettos at times did get my inner Essex girl cringing, but aside from the footwear the use of metallic leathers with contrasting fur collars and clashing contrasts of lime green hues with turquoise cardis for instance did wake one up after having to drag myself out of bed for an achingly hip 9AM show.

All good in the hood then?

Personally, I’m not the kind of girl who could pull off wide legged leather trousers (damn those whocan!) but many aspects of the collection did seem wearable and I can definitely picture Ms Chung donning the printed blouse front row and centre next season (pictured bellow).

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

Antipodium 13 Antipodium AW13 Antiodium lfw Antipodium LFW Antipodium London Fashion Week 2013

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About Helen Coakley

writer/designer/trend forecaster.

One comment on “Antipodium at London Fashion Week | Achingly Hip for a 9am Start

  1. NyNy
    February 19, 2013

    What lovely pictures you have taken! I love seeing people expressing their fashion in their own ways. Not really into fashion but seeing people be passionate to what they love during LFW is great. I passed Somerset House the other day and there were some very interesting colours and clothes that people put together.

    I hope you will check out this post and comment on my friend’s post about the KTZ show during LFW while meeting Carri of Cassette Playa and ex-Danity Kane member, Dawn Richards: http://denzelwynter.blogspot.co.uk/2013/02/london-fashion-week-aw-13-lfw-day-1.html

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