Style & Then Some

Marks and Spencer’s new model army: Have they finally got it right this time?

Last year I blogged about Marks and Spencer clothing and how I could see why there had been a slump in sales (see post here). One of my main issues with the brand was the unrealistic public female figures they chose to front several of their major campaigns. Call me crazy, but young models such as Rosie Huntington-Whiteley never struck me as the most accurate representation of the average Marks and Sparks regular.

Annie leibovitz for Marks and Spencer

I’m not completely naive in thinking that all celebrity brand endorsements are 100% genuine and that they aren’t, for the most part, solely money driven arrangements. However, as long as it’s somewhat believable and you like a particular product or label than ignorance can be bliss.

My negative feelings towards the British high street giants significantly diminished earlier this week once they revealed their latest fashion campaign shot beautifully by world renowned photographer Annie Leibovitz. To my delight their models consisted of some far more convincing M&S aisle dwellers such as Dame Helen Mirren, artist Tracey Emin, novelist Monica Ali and Anna Wintour’s American Vogue sidekick Grace Coddington. Gone are the days where it was just Twiggy alone holding down the floor for the 50+ demographic.

They have still thrown the odd young ‘un into the mix like singer, Ellie Goulding, but considering all their new (and in my opinion, improved) model line- up, I’ll maybe just let that one slide. It begs the question, have Marks and Spencer finally got it right this time? It will be interesting to see what happens…

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2 comments on “Marks and Spencer’s new model army: Have they finally got it right this time?

  1. sophiecha
    August 25, 2013

    I wonder though if these women are too striking/unique looking? I’m looking at them in the photos and not necessarily the clothes

  2. Helen Coakley
    August 28, 2013

    I’m surprised Mirren wasn’t chosen for this years ago. Definitely a better direction for M+S than Rosie HW and Ryan Reynolds (seriously, its like the Marie Antoinette ‘let them eat cake’ saga) – M+S have been so removed from their actual core audience and fixated on trying to grab hold of new customers for too many campaigns now. Let’s hope they’ve finally learned their lesson.

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