Asger Juel Larsen |

Last week the sweltering fourth floor bar at Shoreditch House played host to ‘Uncle Sam,’ a new short film from Danish menswear designer Asger Juel Larsen.

I didn’t stay long at the event (heat, humidity and a lack of free booze meant the crowd petered out pretty quickly) but I did get a glimpse of the film, which showcases the London-based designer’s autumn/winter 2011 collection. Obviously focusing on the editorially extreme end of this twisted American Dream aesthetic, pale skinnyboy models strode about moodily in tasseled top hats and crop tops that resembled American football kit. And in light of the US of A’s disastrous week (if you don’t know that the Yanks lost their AAA credit rating on Friday then you ought to pick up the Financial Times instead of Vogue a bit more often) a giant blackened American flag looked eerily prophetic . Watch the full video below.