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Known for her love of trinkets and  charms, Sophie Hulme has incorporated these treasured embellishments into her collections, from dinosaurs to small leather swatches and military figurines.  This quirky edge contrasts a very classic, structured handwriting which sees her small collections designed and handcrafted for longevity without too much emphasis on hitting trends or creating ‘looks.’  Her inspiration comes from practical menswear pieces and armoury which explains her preoccupation with metal detailing.

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Having just graduated in 2007 from Kingston university, the British designer has achieved a lot in just 5 years and has her collection stocked at luxury outlets such as Net-A-Porter, Selfridges and Liberty.

Hulme has collaborated with ASOS and is rumoured to be following up with a third collection next season. I bought a belt from the last collection but was left feeling a bit empty when browsing some of the kitschier items.  I loved the cute military inspired prints but the £100 trolley print scarf.  Eh?

Other collaborations include Nike, Casio, Absolut and Globe-Trotter, bringing her signature brass hardware to vodka bottles and bespoke briefcases alike.

I love the simple, wearable aesthetic of Hulme’s style and the sturdy, quality materials which give the garments a ‘forever’ authority.  My wish list includes the boxy cape winter coats and the minimal leather handbags with notable gold hardware trimming.

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Her age and attitude are refreshing:  Mathew Dixon, director of recruitment firm Hudson Walker, says: “Sophie is a composed individual and focused on the goals of her business. She is very professional in her business dealings and deliveries….. she possesses that very rare mix of creative passion combined with a sharp business brain.”  

Amidst a sea clogged with celebrity ‘designers’ (see Chloe Green, Paris Hilton, Petra Ecclestone blah blah blah….) who no doubt rely on others to do the excel spreadsheet bits,  Sophie Hulme is  British designer to be reckoned with.

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My advent calendar’s up and has now become a constant reminder that I have 21 days and counting left to get all my Christmas presents bought, wrapped and smugly piled under my (as yet non existent) tree.

Coming from a rather sizeable Indian family, this time of year is never kind to my bank account, given that there are twenty people in my immediate family alone. So this year I have made myself a promise, namely that it is ALL going to be done online and everything will be bought, stuffed and dressed two weeks before Christmas day.

Now, for fear of sounding a bit like a Tesco advert, every little helps – and this year the team at Vogue.com have come up with the brilliant idea of an Online Fashion Week.

Following up on the huge success of the global Fashion’s Night Out phenomenon, the Voguettes announced back in July that they will be organising a scheduled week of exclusive online offers and events – take a look at the schedule here to see just how many brilliant online retailers and shops they have managed to get on board.

Given my personal promise of refusing to negotiate the crowds in bustling department stores, this is a veritable godsend. With brands like Topshop, Matches and Mulberry involved, Vogue.com editor Dolly Jones and her team have hit on a stellar idea for the time-poor woman who wants to bag a bargain in the run-up to Christmas. I know I’ll be logging on tomorrow morning to do a bit of digital splurging.

British Vogue’s Online Fashion Week begins Monday 5th December at 9am. Check out the schedule here, and tweet us if you are taking part in the online extravanganza yourself!

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