If, like me, you find it impossible to actually keep up with the Kardashians you might be blissfully unaware (and if you wish to remain that way I suggest you don’t read on) that the K-Dash sisters are soon to be invading the UK High Street. Yes, the inevitable has happened, and to be fair it is a wonder it has taken this long. While there is no news yet that a DASH London store will be launched, Khloe, Kim and Kourtney will be infiltrating the British market through collections set to launch in Dorothy Perkins from November, dubbed the awfully amazingly alliterated ‘Kardashian Kollection’.
And from the sounds of it, it doesn’t look like it will be a Kapsule Kollection (see what I did there?!) either. With more than 100 pieces from the ready-to-wear collection ready to drop in 250 Dotty P stores throughout the UK, it looks like the Kardashians are attempting to gain some serious retail klout (sorry, last one! It’s just so easy!) across the pond. With footwear planned for early 2013 as well, it looks like old Philip Green has high hopes for the K sisters, and no doubt hope this celebrity partnership will help make up for profits lost from the Arcadia group in 2012. Hey, it worked out pretty damn well with Kate Moss. Maybe all ‘K’s are a charm.
