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Style & Then Some have been reporting on the growing trend for nail art a lot so far this year.  And there’s a reason for this.  Nails have become big, fat juicy business once again.  And I’m not talking ‘Footballer’s Wives’ style (can anyone else remember Tanya’s claws?) but rather emerging innovative products such as minx, nail wraps and crackle paint have completely swept through Boots et al.  You will be hard pressed to find a beauty brand who don’t have their own version of Barry M’s crackle varnish this season.

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And although we are all familiar with our favorite designers tapping in to the beauty arena as soon as they join the Gucci Group or LVMH (naturally a way for them to reach a wider audience who may otherwise not be able to afford to buy in to their brand) it seems all our favourite high street chains want in on the action too.  Take Superdry for example.  They have recently launched a range of nail polish for SS12, and naturally the colours are bang on trend.

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For example, I test drove the Pink Rose and Jade shades and for a quick fix to match your outfit on the cheap (or to colour coordinate with your Superdry hoodie!) this range is great.  My only qualm was it didn’t go on as easy as other more well-known brands, and as it is quite thick, you can’t do two coats, but hey, for a first attempt these are a positive offering from the brand.  At £6 quid a pot, it’s not braking the bank, and the Pink rose shade seems to complement a nice, albeit fake, tan rather well!

Superdry nail polish SS12 PNI

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I’m not one of these super groomed women who can keep their nails chip-free until their next salon appointment.  Hell, I actually tend to repaint mine on the train, shock horror.  And I believe I’ve only had my nails done professionally once in my life.  But, for some inexplicable reason, my inner Barbie is becoming increasingly drawn to what appears to be the new micro-trend of  an all-over white manicure. 

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After last winter’s black on black French mani, seen all over the runways of Balmain and Jen Kao, are our nails destined for, dare I say it, a goth-free Summer? An oh so fresh, oh so clean inspired lacquer?  Please Gods of beauty, let it be true!  With major celebrities such as Scarlett Johansson, Kim Kardashian (and also her mum Chris Jenner) already rocking the look, I must point out this trend holds a fine line between flash and utter trash.  So, if you are as intrigued by this new micro trend, here are some pointers to keep you looking a white delight:

  1. Matte is back.  Glossed over talons are a no-go.  Try OPI in Alpine Snow  or Nars Ecume Opaque shade for best results.
  2. This look is perfect for high summer, against a golden tan.
  3. Accessorise with gold.  Chunky gold jewellery will help accentuate the polish.
  4. Dark denims e.g. cute denim dresses, skinny or flared jeans etc look great against the white and help it pop.  Stone washed denim is a massive no no as always (if only SamCam could persuade David to pass this law…).
  5.   Tanned leather goods, e.g. bags and sandals will complement the look further.

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Despite the more imminent nail trend brewing at the moment, of which I thoroughly blame the likes of Rihanna and Lana Del Rey, I believe the white manicure looks a damn sight better than the super pointed talons these women are popularising.  Imagine getting in a catfight with one of these ladies…ouch.

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