Style & Then Some

Louche, my go-to label for flattering high street fashion

We should know by now not to set foot in the Topshop Oxford Circus on a Friday afternoon. Yet still we go in our hordes, queuing for the changing rooms and fighting over fake-fur – even when it’s baking hot outside. 

The solution is to have a go-to, good value label for dresses, outerwear and the odd necklace or two that will last a couple of seasons. Without the pushing and shoving or that particular fear of someone turning up in the same lower-basement-floor-concession item as you.

louche, adj. disreputable or sordid in a rakish or appealing way.

Mine is Louche, sold exclusively at JOY – you know, the chain that used to do weird sex books and odd, cheap gifts with a few clothes and now does a good mix of nicely priced pieces with fashion flourishes but that still flatter. There’s stores in Soho, Angel and Brixton (amongst others) but you can also shop online.

louche black cat drop earrings joy the store

Louche Black Cat Drop Earrings £6.00

louche coco drape strappy dress joy the store

Louche Coco Drape Strappy Dress WAS £45.00 NOW £13.50

louche iris sheer shirt tail blouse

Louche Iris Sheer Shirt Tail Blouse WAS £35.00 NOW £24.50

louche lori scalloped hem shorts

Louche Lori Scalloped Hem Shorts WAS £29.00 NOW £20.30

louche leather shopper joy the store

Louche Leather Shopper WAS £75.00 NOW £52.50


One comment on “Louche, my go-to label for flattering high street fashion

  1. blondekatie
    August 17, 2011

    those shorts are really cute. i’ve been looking for some scalloped ones ever since Mulberry did them but hadn’t seen any on the highstreet.

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This entry was posted on August 17, 2011 by in Style and tagged , , , , , .
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