We should know by now not to set foot in the Topshop Oxford Circus on a Friday afternoon. Yet still we go in our hordes, queuing for the changing rooms and fighting over fake-fur – even when it’s baking hot outside.
The solution is to have a go-to, good value label for dresses, outerwear and the odd necklace or two that will last a couple of seasons. Without the pushing and shoving or that particular fear of someone turning up in the same lower-basement-floor-concession item as you.
louche, adj. disreputable or sordid in a rakish or appealing way.
Mine is Louche, sold exclusively at JOY – you know, the chain that used to do weird sex books and odd, cheap gifts with a few clothes and now does a good mix of nicely priced pieces with fashion flourishes but that still flatter. There’s stores in Soho, Angel and Brixton (amongst others) but you can also shop online.