Being one of the Olsen twins’ biggest fans going (much to my mum’s disgust) I was a little bit excited when I heard about The Row designers latest venture in to the world of e-commence. However, it has taken me a while to get my head around what www.stylemint.com is actually all about.
At first I had the impression it would be a virtual style sight like dress up Barbie (ahhh, those were the days) but using the Olsen twins – and FYI if that is indeed what you are looking for, you can get your kicks on www.i-dressup.com (don’t judge me please).
But in fact, it is more like signing up to a monthly personal shopper, whereby you answer a series of questions and are pigeon-holed in to a style group in less than 5 minutes. You then spend around 30 dollars on a t-shirt and are sent your ‘top styles’ based on your profile every month with the incentive to buy more stuff.
To be honest, I was a little disappointed as the outfit choices to determine your ‘style’ were pretty lame, but hey, it is a bit of fun, and they have even managed to badger some fellow celebs to be seen out wearing their extremely basic togs, so no doubt it will spin them a little more pocket change to pump back in to The Row to produce those 16K priced crocodile backpacks.
But as always, personal opinion and all that. But I think I would Rather spend my time on www.olsenanonymous.com. Now there’s a fellow addict I’d like to meet.