Style & Then Some

Hitchcock and robots: Joanne Hynes SS12

Joanne Hynes SS12 at London Fashion Week Joanne Hynes spring summer 2012 at London Fashion Week Joanne Hynes fashion designer Joanne Hynes SS12 fashion show

What? Joanne Hynes at London Fashion Week

Where? Vauxhall Fashion Scout, Freemason’s Hall

When? Tuesday 20th September, 3pm

I had never heard of Joanne Hynes before but more fool me it seems because this show was incredible. It immediately reminded me of recent collections from Prada, Miu Miu and Balenciaga, but not in a rip-off kind of way. It was exhuberant and fun with lots of sequins and latex plus metallic and patent leather in lipstick red, neon pink, orange and lime green. Yet the silhouettes (oversized baseball top-style tunics and tight pencil skirts) ensured a sense of ladylike restraint amongst all the busy colour and texture, as did the messy Hitchcock heroine up dos (in another nod to the director the theme from Psycho soundtracked the show). The jewellery was another talking point – huge robot pendants that were fantastically fun and just the sort of thing the East London fashion pack will love.

Joanne Hynes SS12 at London Fashion Week Joanne Hynes spring summer 2012 at London Fashion Week Joanne Hynes fashion designer Joanne Hynes SS12 fashion show

Joanne Hynes SS12 at London Fashion Week Joanne Hynes spring summer 2012 at London Fashion Week Joanne Hynes fashion designer Joanne Hynes SS12 fashion show

Joanne Hynes SS12 at London Fashion Week Joanne Hynes spring summer 2012 at London Fashion Week Joanne Hynes fashion designer Joanne Hynes SS12 fashion show

Joanne Hynes SS12 at London Fashion Week Joanne Hynes spring summer 2012 at London Fashion Week Joanne Hynes fashion designer Joanne Hynes SS12 fashion show

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This entry was posted on September 21, 2011 by in Style and tagged , , , .
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