Style & Then Some

Eudon Choi – spotlight on the WGSN Global Fashion Award winner

Eudon Choi London Fashion Week SS12 WGSN Global Fashion Awards 2011 Acne Topshop Daphne Guinness Swarovski Elements Erdem Eudon Choi SS12 Eudon Choi spring 2012

One designer that we didn’t get chance to cover at September’s Fashion Week is Eudon Choi. The South Korean designer, whose label is stocked at boutiques like Browns Focus and Hervia Bazaar in Manchester, worked for All Saints and Twenty8Twelve before launching his own label in 2009. The nonchalance of those brands has stayed with his look, combined with his previous experience in menswear.

Eudon Choi London Fashion Week SS12 WGSN Global Fashion Awards 2011 Acne Topshop Daphne Guinness Swarovski Elements Erdem Eudon Choi SS12 Eudon Choi spring 2012

Choi has just won the Lycra Style Emerging Talent Award at the WGSN Global Fashion Awards 2011 but anyone keeping their eye on Vauxhall Fashion Scout’s schedule over the past few years will know that the Royal College of Art graduate was selected for ‘Ones to Watch’ in February 2010 and then progressed to Merit Award winner last September. Choi will now get consulting, marketing and technical support with his next AW 12 collection.

Eudon Choi London Fashion Week SS12 WGSN Global Fashion Awards 2011 Acne Topshop Daphne Guinness Swarovski Elements Erdem Eudon Choi SS12 Eudon Choi spring 2012

For SS12, Eudon Choi showed round frames on sixties sunglasses and long, loose pastel coloured separates. Playing to both feminine and masculine aesthetics, these were combined with graphic sports jackets, stripe motifs and the occasional jumpsuit. And it was all so wearable, we wouldn’t be surprised if we spotted a high street collaboration before long.

Eudon Choi SS12 WGSN Global Fashion Awards 2011 Lycra Emerging Talent Net-a-Porter Pretty Green Manish Daphne Guinness Masha Ma Erdem

Eudon Choi at the WGSN Global Fashion Awards 2011

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One comment on “Eudon Choi – spotlight on the WGSN Global Fashion Award winner

  1. alieragiel
    December 6, 2011

    You have a great weblog and I like your style of writing about this stuff. Keep up the good work!

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This entry was posted on October 26, 2011 by in Style and tagged , , , , , , , , .
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