Style & Then Some

Vodafone is the new sponsor of London Fashion Week – take that Orange Wednesdays

Vodafone Principal Sponsor London Fashion Week Autumn Winter 2012 LFW AW12 Somerset House Fashion Week tickets

News just in: The British Fashion Council has confirmed the dates for London Fashion Week Autumn Winter 2012 as 17-21 February (for womenswear) and 22 February for Menswear Day. Registration for press, bloggers and industry is now open – with the show schedule set for a December announcement – and finally, Canon has been outed as the principal sponsor for the event with Vodafone taking its place for the next seven seasons.

What does this mean, apart from a new logo round our necks on our LFW passes? Well Vodafone customers (me, included) will be able to win tickets to every single show that takes place in the BFC Showspace, centre stage in Somerset House as part of Vodafone VIP – which has made a lot of promises so far but not really delivered.

Vodafone are also promising the competition winners an “exclusive viewing platform” to make sure they get a good view of the catwalk (none of this standing two rows back that we at S&TS would know nothing about of course) and a spot in a VIP lounge. A teensy bit more glamorous than wedging yourself into a packed Odeon once a week.

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2 comments on “Vodafone is the new sponsor of London Fashion Week – take that Orange Wednesdays

  1. So excited by this news x

  2. blondekatie
    November 18, 2011

    Wow tickets to EVERY show? I’ll be amazed if PRs actually bow to that. Tom Ford doesn’t let anyone except the top editors and buyers in for example!

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This entry was posted on November 16, 2011 by in Style and tagged , .
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