Style & Then Some

Clemence Poesy poses for G-Star Raw

It’s nothing new hiring celebrities to model and prance about in advertisement campaigns.  Actually it’s rare to find a label that doesn’t take this approach.  And who can blame them?  It is usually a guaranteed money maker.   However, sometimes I do find myself getting increasingly irate when confronted with the same old poster campaigns.  Oh look, Kate Moss with her kit off holding a bag…Oh look Kate Moss with her kit off wearing some jewels…Yawn.  So it is somewhat refreshing to see the urbanwear label G-Star Raw taking a fresh approach with theirs.

Clemence Poesy G-Star Raw advertisment SS12 G-Star Raw advertising campaign SS12

With previous models for the brand including the up-and-coming actress Gemma Arterton, as well as Champion Chess Player Magnus Carlsen, these two didn’t necessarily seem obvious choices.  Yet the beauty of the advertisements, shot in black and white by Anton Corbijn, grabs and holds your attention much more than any bog-standard Louis Vuitton campaign.  And with one of my all-time favorite fashion pin-ups, the fantastic Clemence Poesy, taking over from Miss Arterton for SS12, I cannot wait to see the rock ‘n’ roll inspired direction and styling she will be taken in by G-Star and Anton.

Gemma Arterton AW11-12 G-Star Raw campaign advertising G-Star Raw Advertisment So bye bye Gemma, you served G-Star well.  But it is Poesy time now!


About Helen Coakley

2 comments on “Clemence Poesy poses for G-Star Raw

  1. blondekatie
    December 12, 2011

    I really hope they don’t put beautiful Clemence in one of those hideous drop-crotch strapless denim numbers like Gemma!!

  2. Helen Coakley
    December 12, 2011

    I think it would break hearts.

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This entry was posted on December 12, 2011 by in Style and tagged , , , , , , .
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