Another questionable choice for the next H&M designer collaboration?
Hot on the heels of their announcement of Versace 2.0 (the cruise collection), H&M have released details of yet another designer collaboration. Released in March this year, Marni for H&M will be the next capsule collection mixing high-end design with high street retailing.
From the first few photos that have been released (check out the gallery below) and a short video, it looks like Marni head honcho Consuelo Castiglioni will be bringing the Italian brand’s signatures to the H&M table: unusual colour combinations, sizeable circle prints and unstructured cuts can all be seen.Now, I don’t want to be overly controversial, but it seems to me that the last few H&M collaborations have been distinctly gay-friendly – check out the hot pink and palm-printed menswear in the first Versace collection if you don’t believe me. I’m not saying there’s anything wrong with this, far from it, but it makes me wonder whether H&M are deliberately going after the pink pound, worth an estimated £6bn a year in Britain, and that man-repelling Marni (well, heterosexual man-repelling to be precise) is part of that strategy. I remember reading a Women’s Wear Daily interview with Courtney Love
a couple of years ago in which she talked about her fashion preferences. Love reckoned (I’m paraphrasing here) that women who wore Marni basically didn’t get laid:
Love feigns her distaste at the overwhelming selection of Marni in stock at Jeffrey in New York City, because, in her view, it works against having sex. “I am against Marni, and I’m sure the lady who designs it is very nice, but I’m not a Marni wearer,” she says.
And just this month, Emma Forrest wrote of Marni in ELLE magazine: ‘the clothes suggest not sex, but its platonic absence.’ Take the printed skirt and top in the photo above. A clashing cream, green and brown pattern on a silhouette that resembles hospital scrubs doesn’t exactly scream sex does it? Personally, I’m not keen on any of the looks in either the photos or video and won’t be queueing up in March to buy any of this collection. Marni doesn’t strike me as an obvious choice for a retailer that specialises in young fashion, but Castiglioni says the collection is ‘going to speak to a wider audience and in particular to the younger generations.’
Check out the photo gallery and video below – is Marni for H&M ‘speaking’ to you or is all that sexlessness off-putting?
Marni for H&M will be released in the UK on 8th March 2012.