Style & Then Some

February Fashion Virals

Remember that Lanvin video last year? The one with superstar models Karen Elson and Raquel Zimmermann dancing to Pitbull’s I Know You Want Me? The video became an overnight sensation, spurning dozens of immitations and made us remember just why we love Alber Elbaz at the helm of the french fashion house

And it seems he hit upon gold, making the fashion industry quickly realise that viral videos are more chic than chav right now. In this vein, the first week of February has seen a flurry of fashion virals – a preemptive move before fashion week season I think. Here we round up three of our favourites

Victoria by Victoria Beckham, shot by Quentin Jones

This madcap sequence uses Quentin Jones skills as both a filmmaker and illustrator. With VB’s diffusion line taking a more youthful affordable edge, Jones employs a sixties- style synth track in the background as we are taken through a fantasy world, filled with shimmying cats, look book tear sheets and a magical self unzipping dress. No wonder the line already has a waiting list at Harvey Nichols, as Grazia Daily reported, just a week after it’s initial launch

Watch the Victoria by Victoria Beckham video here

Prada Spring Summer 2012 Campaign

With the current campaign shot by Steven Meisel, the video was always going to pay tribute to the uber-glamorous offerings Miuccia Prada presented last September. Staged in a American gas station, the viral takes a nostalgic turn with a 1950s aesthetic and accompanying soundtrack. Or so we think, until the music flips into an infectious mash up of the Sleigh Bells, Tobacco and Tom Recchion tracks – contrasting the sweetheart vibe of the collection with hyper-real music. Genius.

Watch the Prada Spring Summer 2012 campaign video here

Spring 2012 T by Alexander Wang, directed by Daniel Johnson

If South African hip hop isn’t your thing, chances are this might scare you a bit. Featuring a soundtrack by Die Antwoord, a trio of artists hailing from Cape Town, Alexander Wang presents his latest ‘T’ collection for Spring Summer 2012. The diffusion line quickly amassed a cult following after it’s first campaign back in 2009 fronted by Erin Wasson and for this collection Wang has created yet another line of covetable seperates. Very cool indeed.

Watch the Spring 2012 T campaign video here

Which viral is your favourite? Tweet us @Style_ThenSome to let us know!


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