Style & Then Some

Zoe Jordan at London Fashion Week // Cowgirls and tomboys

Zoe Jordan at London Fashion Week AW12 Zoe Jordan AW12 at London Fashion Week Zoe Jordan AW2012 London Fashion Week Zoe Jordan autumn winter 2012 collection fashion show Zoe Jordan photos 2012‘My favourite show so far’ – that was what I tweeted straight after former ELLE Talent Launch Pad Award Zoe Jordan‘s show. Now I realise that’s not a huge statement to make on day one of London Fashion Week, but it really was a darn good show.

And at the risk of coming out with two moronic utterances in as many paragraphs, this might sound like a stupid thing to say about a fashion show, but it really was all about the clothes. Bear with me here. What I mean is it wasn’t about the theatricality of the production or the spectacular venue or which supers were walking or some pretentious concept. Quite simply, these were clothes that I could imagine in the shops, and on people on the streets, right now. And those people would look good. In a slouchy maroon crochet jumper and pegleg trousers for instance, or a fitted black leather zip up jacket, or a pair of boyish leather shorts. It wasn’t all aimed at stick thin teenagers thought – there were plenty of softly demure knee-length chiffon and lace dresses often styled with chunky grey or fawn knitwear and a waist cinching belt. These Navajo-esque blanket cardigans, plus the stiff wide-brimmed hats and liberal use of leather (in maroon too, a really nice touch) gave an Americana feel throughout. Whatever the origins, this is a collection that will look good on the streets of any city.

Zoe Jordan at London Fashion Week AW12 Zoe Jordan AW12 at London Fashion Week Zoe Jordan AW2012 London Fashion Week Zoe Jordan autumn winter 2012 collection fashion show Zoe Jordan photos 2012

Zoe Jordan at London Fashion Week AW12 Zoe Jordan AW12 at London Fashion Week Zoe Jordan AW2012 London Fashion Week Zoe Jordan autumn winter 2012 collection fashion show Zoe Jordan photos 2012

Zoe Jordan at London Fashion Week AW12 Zoe Jordan AW12 at London Fashion Week Zoe Jordan AW2012 London Fashion Week Zoe Jordan autumn winter 2012 collection fashion show Zoe Jordan photos 2012

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This entry was posted on February 18, 2012 by in Style and tagged , , , .
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