Making up the AW/12 collection are jewel coloured silk-mix dresses, jumpsuits and separates and a heavy dose of cosy-looking chunky knitwear which we can’t wait to see styled together. Inspired by the Day of the Dead celebrations in Mexico, Finnish-born and RCA-taught Moilanen gave the collection the title ‘Lady of the Dead’ – but don’t worry there’s not a goth accessory or emo chain look in sight.
Moilanen designed the prints herself, based on the decorated skulls and embellishment of the lively Mexican ritual, but by choosing demure necklines and shapes makes them sophisticated and urban for AW/12. This is only her fourth appearance at London Fashion Week but for a designer who’s already stocked in trendy fashion pit-stop Beyond the Valley, it looks like we caught up with the label at just the right time.
Image credit: Samantha Meachin