Style & Then Some

The Good Fashion Show at London Fashion Week

‘Change is just an outfit away’ – the tagline of one of the most exciting shows at London Fashion Week last week.

Good friend of Style & Then Some from the Tweetups, Olivia Pinnock, was involved in organising the launch of TellusFashion‘s ethical boutique on the Saturday of London Fashion Week at Goodenough College near Russell Square last week, which teamed up with the aptly named Good Fashion Show. Lasting almost two hours in total, this show was unique in that the catwalk was broken up into four sections, with exciting performances from Soul singer Omar, an amazing contortionist, and a traditional Indian dancer, amongst others. A piece by performance artist Lisa Simpson, in which she altered the hem of a dress with her sewing machine while it was still being worn by another woman, served as a visual reminder of the purpose of the evening: to reconnect us with the people who make our clothes, to see clothes as adaptable and reusable and to fulfil their creative potential, making the fashion industry less wasteful and more sustainable.

GFS Omar Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

GFS sewing women Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

The catwalk part of the show was a mixed bag, but all the more interesting for its eclectic mix of high fashion, pretty dresses, and revolutionary tees with slogans such as ‘Unfuck the world’ and ‘Who made your pants?’ There was a gorgeous on-trend green silk pleated and striped dress which I loved, and also statement pieces like the dress made out of bubble wrap that challenged you to think about materials and waste. A beautiful dress made out of feathers reminded me of the ballet inspired theme at Marchesa at the recent New York Fashion Week – Black Swan influences sticking around?

GFS Green dress 2 GFS Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

GFS long dress shoulder flaps Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

GFS bubble wrap dress Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

feathers Black Swan inspired dress Good Fashion Show TellusFashion ethical boutique launch ethical fashion London Fashion Week A/W 12

TellusFashion is making ethical shopping that little bit more accessible. Have a browse of their ethical boutique to see who’s who in the industry. One of my favourite ethical offerings has to be the one shoulder ruffle ‘Cindy’ dress from American eco designers, Annie and Jade.

Many thanks to the lovely Katherine O’Brien, who was Style & Then Some’s photographer for the event.

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About Sophie Caldecott

Writer | Founder of www.abetterplacejournal.com

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