Earlier last month those clever chaps over at Wrigley’s 5 Gum decided, instead of marking the release of their new flavour, Evolution, with a half-hearted advertising campaign and not a lot else, that seems to be the way with a lot of products these days, that instead it would be marked by a series of live music events and experiences by working with some of the UK’s most talented artists. The campaign, entitled ‘What’s Next?’ sees the first event kick off on Wendnesday (7th March) at the London super club, Pulse. With tickets being completely free, all you need to do for Wednesday’s event (entitled ‘The Evolution Experience’) is log on to the Facebook page and enter your details for a chance to attend. And guess who they have playing? Not only headlining act Labrinth, but new girls on the block Stooshe, DJ Switch and also my recent style obsession that is Yasmin. Oh, plus a lot more!
With Kiss 100 DJs Ricky and Marvin also hosting the night, (check out the video below), it is the perfect opportunity to catch musician and producer Labrinth after his sell-out tour. And all for free! So get logging on, and we shall see you there!