What does the word ‘Empowerment’ mean to you? Is it listening to your favourite Beyoncé track for musical dutch courage before a date? Is ’empowerment’ the feeling you got when you drove your first car? Or does it mean something more? Perhaps taking control of your life and claiming your basic human rights? Throughout history there are eras where people were empowered to fight for what were essentially basic human rights. The Suffragettes, the Civil Rights Movement…even now the News at 10 is littered with images of oppressed people fighting to live fairer and freer lives for themselves and others. And thank goodness for organisations like Amnesty International who for the last fifty years have been at the forefront fighting alongside the oppressed and highlighting their plight on an international platform.
This year Amnesty International has teamed up with the achingly hip denim label, Nudie Jeans, to challenge everyone to try their hand at becoming a t-shirt Print Designer. Now, before you dismiss this idea as being a tad too frivolous, just think of how powerful a T-shirt can be. That is to say, what presidential campaign doesn’t come with a t-shirt? I must say, I was hankering after a Obama one myself. And how many of you have owned a Che Guevara Tee in your time? Without even words, a print on a Tee can translate a meaning across infinite languages. Therefore, why not have a crack at producing a motif, a print, a pattern, or even something more abstract. Your only guideline is that your inspiration is the word ‘Empowerment’. With this competition running from now until 30th April, full details can be found here at the Nudie Jeans website. You not only could win 1000 euros, but also have your design launched in store come November, with 10 euros for every tee sold going back to Amnesty International. So why not take up the Empowerment challenge? You may even one day be in league with the ‘Che’.