I thought I’d just be browsing the menswear (and, let’s face it, the men) at this show, but the blazers were some nice I found myself wanting one. MyEdo (which stands for ‘my exclusive designs online’) is a new online shop specialising in emerging menswear designers such as Di Biasi and Alan Hayden. In an age where men really take pride in their looks, MyEdo wants to be the go-to site for debonair city men and preppy metrosexuals who want tailoring, shirts and accessories. The creators of the site think that ‘mainstream fashion has become so easily identifiable that you can practically guess the price tag!’ so they want to bring men clothes they won’t see on anyone else. To that end, limited edition blazers are perfect for the trendsetter, the man who doesn’t like to follow the crowd.
At the catwalk show, MyEdo presented a capsule collection of blazers, ranging from classic linen and tweed with leather elbow patches to luxurious silk and duchess satin. My personal favourite of the designers on show was Neil Katter, whose line includes a sleek black silk blazer with intricate embroidery and detailed gold buttons.
While women have a whole host of ways to find limited edition and one-off items, either bespoke or vintage, I think there’s definitely a gap in the market for menswear with real individuality, and MyEdo looks set to fill that gap.
To shop the collections visit www.myedo.co.uk.