Cast your minds back a year or so. The fashion world was rocked by the sudden news of Carine Roitfeld’s departure from French Vogue and the rumor mill began churning on how her successor, Emmanuelle Alt, would find taking over the reigns.
But she wasn’t due to be away from the world of fashion magazines for long. Between launching a book with Karl Lagerfeld and numerous design consultancy stints, it turns out Ms Roitfeld has also been working on a new fashion tome. Titled ‘CR’, the editrix told WWD that the magazine seeks to be a ““celebration of fashion and creativity”.
So what are we in for?
Judging from the mocked up spreads sent to advertisers and potential contributors, created around the theme of ‘obsession’, this is one mutha of a fashion magazine. Gone are the details and diary sections that we have grown so accustomed to in our monthly glossies. Instead, we can expect 288 pages of extended fashion stories, long-format articles (such a rare yet needed thing in fashion journalism), with even the adverts strongly editorialised.
For those culture vultures out there worrying about how they are going to fill out their diaries, fear not. Roitfeld has also planned to create a distinct digital voice for the mag, with lots of interactive treats and cultural highlights showcased online instead. It’s also a clever pull for consumers to take a get sneaky peek at trailers for upcoming issues.
There is a sort of excitement around the launch of CR that reminds me of when Conde Nast’s LOVE magazine first hit the newstands back in 2009. If the success of that bi-annual is anything to go by, every issue of CR is going to be covetable. Set to launch in September 2012, make sure you get the date in the diary
To find out more about the CR Fashion Book, read WWD’s original post on the announcement here