The new logo came about after a chance encounter at London Fashion Week last September. In the queue for the Jasper Garvida SS12 show at the Bloomsbury Hotel, I got chatting to Natalie Vosloo, an art director and designer who also blogs about fashion. Natalie mentioned her interest in logos and typography and I said how we were potentially looking for a new logo for S&TS – we liked our old one but thought that it was a bit difficult to read – so we swapped business cards. A bunch of emails and a few iterations later, this is the fantastic design that Natalie has come up with. She also created a square icon that we can use on Twitter, Facebook and the like.
So we’d like to say a huge thank you to Natalie for kindly helping with the logo, we’re really thrilled with it and we’re so pleased that the blog’s had a lovely spring makeover.
Visit Natalie’s blog at www.foxinthewood.com.