The emergence of ASOS as a major player in high street fashion without a single store is proof that online sales in the UK matter, not only in cash terms but in directing trends. The bold ASOS creative team continue to take risks and push high street style into occasionally perplexing directions (check out the woolen houndstooth onesie!) and their mix’n’clash styling suggests new twists and turns while allowing you to cherry pick what’s right for you.
The influence of British designers like Christopher Kane, Osman and House of Holland on this collection are occasionally blatant, but who doesn’t enjoy foxing friends with a well executed knock-off?! Here’s a round up in pictures of the key ASOS looks for AW2012.