Style & Then Some

Want to be part of the world’s longest social scarf?

Well you’ll have to learn to cyberknit. Sort of. Here’s a sneak peek of Wrapped in Merino, the latest global social media project from promoters of all things woolly the Woolmark Company.

Wrapped in Merino 2012 - an attempt to create the world's longest social scarf Wrapped in Merino competition woolmark world's longest scarf 2012 world's biggest scarf We love Wool Merino wool social media woolmark company 2012

Officially launching tomorrow, 29th May, Wrapped in Merino (merino is a super soft type of wool, FYI) hopes to make it into the record books by creating the World’s Longest Social Scarf. How? Well, they’re going to need your help. But don’t worry, it doesn’t involve any actual knitting (unless you’re into that, in which case why not attempt the world’s longest actual scarf?). What you have to do is go to the Wrapped in Merino microsite, upload a photo, design a section of the scarf as you see fit using the handy rotating tools – I went for a tasteful polka dot blue myself – and share it via all the usual social channels – Faceyb and the Twitters obv, plus my new favourite, Pinterest – if you wish.

Wrapped in Merino 2012 - an attempt to create the world's longest social scarf Wrapped in Merino competition woolmark world's longest scarf 2012 world's biggest scarf We love Wool Merino wool social media woolmark company 2012

What’s in it for you? Prizes potentially. Everyone who designs a swathe of scarf is automatically entered into a prize draw for one of eight winners packs, which include such desirable things as Net-a-Porter vouchers and Merino wool scarves – real ones, mind, not the cyber variety.

The campaign will be running over on the We Love Wool Facebook page, which I can honestly say is a constant source of joy in my Facebook feed – they’re always posted totes adorbz photos of things like knitted tea pots and mittens that two people can wear while holding hands. Can I get an ‘awww’? So head over there tomorrow and add get designing – the World’s Longest Social Scarf won’t knit itself you know.

Visit the Wrapped in Merino microsite, the We Love Wool Facebook page or watch a video about the project below. Check out my section of the scarf:

Wrapped in Merino 2012 - an attempt to create the world's longest social scarf Wrapped in Merino competition woolmark world's longest scarf 2012 world's biggest scarf We love Wool Merino wool social media woolmark company 2012

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This entry was posted on May 28, 2012 by in And Then Some and tagged , , , , , , , , , .
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