Style & Then Some

Pretty fly for Superdry? Breaking in to the Beauty bracket

Style & Then Some have been reporting on the growing trend for nail art a lot so far this year.  And there’s a reason for this.  Nails have become big, fat juicy business once again.  And I’m not talking ‘Footballer’s Wives’ style (can anyone else remember Tanya’s claws?) but rather emerging innovative products such as minx, nail wraps and crackle paint have completely swept through Boots et al.  You will be hard pressed to find a beauty brand who don’t have their own version of Barry M’s crackle varnish this season.

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And although we are all familiar with our favorite designers tapping in to the beauty arena as soon as they join the Gucci Group or LVMH (naturally a way for them to reach a wider audience who may otherwise not be able to afford to buy in to their brand) it seems all our favourite high street chains want in on the action too.  Take Superdry for example.  They have recently launched a range of nail polish for SS12, and naturally the colours are bang on trend.

Superdry nail varnish superdry SS12 superdry nail varnish SS12 Superdry make up Superdry nails Superdry 2012 Superdry SS12 nail varnish Superdry Nails Superdry varnish

For example, I test drove the Pink Rose and Jade shades and for a quick fix to match your outfit on the cheap (or to colour coordinate with your Superdry hoodie!) this range is great.  My only qualm was it didn’t go on as easy as other more well-known brands, and as it is quite thick, you can’t do two coats, but hey, for a first attempt these are a positive offering from the brand.  At £6 quid a pot, it’s not braking the bank, and the Pink rose shade seems to complement a nice, albeit fake, tan rather well!

Superdry nail polish SS12 PNI

Superdry nail varnish superdry SS12 superdry nail varnish SS12 Superdry make up Superdry nails Superdry 2012 Superdry SS12 nail varnish Superdry Nails Superdry varnish

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About Helen Coakley

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