Chaired byGill Hudson, the panel included Lisa Smosarski, editor of Stylist magazine, Joanna Hunter, group digital editor at Cedar and freelance writers Joanna Moorhead and David Nicholson.
The advice seems to remain the same when it comes to pitching. The same rules were rehashed; focus your ideas, be succinct, understand the context…we all know the drill. The key difference when it comes to digital media is speed, embracing social media, branding yourself (someone uttered the term ‘brandividual’ but I’ll try not to) and search engine optimisation. Written publications typically work 3-4 months ahead however online copy is usually uploaded within days, if not hours. Therefore speed is of the essence alongside keeping up-to-date with trending topics, stories and views to ensure your idea is relevant and timely.
Practical advice included negotiating payment upfront, something women tend not to be as ballsy as men about. Establish a kill-fee if the piece is dropped and clarify if the fee is just for published-word rather than the word count submitted. Following this ask about invoicing processes as publications can pay using different methods and time periods.
Additionally don’t waste time constructing the article before pitching. The process should be collaborative and therefore the structure, format, word count etc. should be decided jointly. Instead establish your idea and summarise the pitch in one sentence.
As to whether print has a future amidst sea of online media, the panel considered it would survive albeit in a more specialized form. Erstwhile views considered online media the poorer cousin of print media, however (although still often less lucrative) this is changing as online outlets grow in prominence.