Style & Then Some

Would you wear a 99p dress?

Online retailer OMGFashion.co.uk has today launched a party dress that costs just 99p. Introduced because they ‘recognise the fact that girls do not like to be seen in the same dress twice’, especially not on, God forbid, the hallowed pages of Facebook or Instagram, the nude coloured bodycon dress features gold sequin detailing on the bodice and a mini-peplums on each hip.

The 99p dress OMGFashion.co.uk 99p party dress cheap party dress cheapest christmas dress would you wear a 99p dress bodycon nude dress bodycon glitter sequin dress

So far, so on trend, but where’s the catch? Well to start with, you have to add postage and packing to the price, so with either £2.95 standard or £5.99 for next day delivery, you’re actually looking at more like £4 minimum. That aside, are there any other catches? I bet it’s poor quality, I hear you cry. Well, since OMGFashion already sells knee-length pencil dresses for a tenner I don’t think the 99p dress will be much below par in terms of workmanship. I suspect they’re using it as a loss leader, the way supermarkets do with milk or the latest novel that pre-teens are going nuts about. They sell certain products at below cost price in order to get customers through the door – unsuspecting shoppers who will then get stung by those oh-so-tempting magazines and bags of Haribo that are placed in the dedicated Impulse Buy sections by the checkouts. With the 99p dress, OMGFashion are hoping you’ll stop by the website and won’t be able to resist the allure of the £20 Hollie hourglass dress or, better still, the £99 Katrina bandage dress. I also think they want to drum up some press coverage – and whaddya know, here I am writing about it.

But the question remains, would anyone want to buy a 99p dress? Finding a major bargain in the end of season sale is one thing, because you know it’s worth a lot more. When complimented on an outfit, who hasn’t boasted about the pittance they paid for it, and how much it should really have cost? There’s definitely something satisfying about getting something cheaply in the sales, but is a 99p dress something to be proud of? I’m sure there are a whole lot of people out there for whom a dress costing less than a pound would be something to deride. But in these days of douple-dip recessions and the make do and mend spirit, maybe the sub-£1 dress will be welcomed by those wanting to add another weapon to their party season arsenal. I dread to think what ethical fashion fans will have to say about it – a dress designed to encourage the ‘use once and disgard’ philosophy is about as far from eco-conscious as it’s possible to get.

The 99p dress is on sale now at OMGFashion.co.uk. Will you be getting one? Let me know by leaving a comment below.

6 comments on “Would you wear a 99p dress?

  1. fashionforlunch
    October 27, 2012

    That s a great dress, insane for 99p, but I have found cool charity shop dresses for 99p before too! It can be done!!!

  2. Hannah
    October 29, 2012

    When something is so ridiculously cheap I start to think about how much the factory workers who made it were paid. It ican be rather worrying. I have seen skirts for 50p in Primark before and I wonder how they actually make a profit from it. If it’s not the customer, someone must be getting ripped off further down the line!

  3. blondekatie
    October 29, 2012

    Well the dress has been sold out since Saturday so it’s obviously proven popular (or they only stocked a limited number).

    That’s a good point – a 99p dress from a charity shop is definitely ethically more sounds than one from a fast fashion retailer, I’m a massive fan of charity shops myself.

  4. Sarah
    October 29, 2012

    Is this for real?! I’m absolutely disgusted. Where does it go once it’s been worn once? Landfill? Donate a 99p dress to a charity shop and they’d charge 33p to resell it.. barely worth the cost of the card tag that would get kimbled to it.
    X

  5. saravandenbon
    November 3, 2012

    I wrote my dissertation on Eco Fashion. One interesting piece of evidence I found suggests that throw away fashion is good for the environment, as washing has a higher environmental impact than production. Drop it in your ocal textile recycling bin and job done, as eco friendly if not more eco friendly as any piece of fashion.
    Despite this and the fact I love finding good value bargains, I wouldn’t wear this dress with pride. It is a great headline price, and I hope it is a loss leader, but with that many sequins I suspect it has a real human cost.

    • blondekatie
      November 3, 2012

      That’s a really interesting point. While most people know to wash at 30 degrees to reduce energy use, I don’t think they realise the amount of water used with every wash. Water use is increasingly being touted as the next major environmental issue, especially in retail, let’s hope consumers become more water aware.

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This entry was posted on October 27, 2012 by in Style and tagged , , .
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