Style & Then Some

New year, new skincare please

My new year’s resolution, or rather just ‘on-going resolve’ is to use more organic and natural products.  Not just skincare but food, cleaning products and toiletries in an attempt to reduce the number of toxins I expose myself to.  Living in London, some might say forget it; drink red bull for breakfast and go for lunchtime sunbeds, the capital is hardly a known for its clean air and organic, stress-free living…either way, I’m giving it a go.

You have to start small, I can’t realistically install an air purifier in the flat and insist we spend our entire disposable income on a fridge full of organic produce however over the next few weeks I’ll share cheap and effective ways to make 2013 a little less chemically.

Purity Organic Skincare is an amazing range and retails for £10 or less making it easy to switch from your usual brand.  The collection sticks to basics meaning you don’t have to trawl through a myriad of options to find what you need.  The fragrance free, gentle formulas suit all skin types and the core ingredients read like Gwyneth Paltrow’s  post-Christmas detox regime: coconut oil, sweet almond oil, avocado oil, colloidal oats and cranberry seed oil.  The brand’s philosophy is to not overload the skin with too many ingredients, employing a ‘less is more’ strategy. I am often lured by high-tech skincare hype, but also alarmed at the lengthy lists of complex words printed in size 2 font on the reverse label.

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I first came across the brand when it was recommended by Lisa Eldridge in one of her addictive video tutorials.  She rated the £4.99 Conditioning Cleansing Lotion so I did more research and trialled the whole range.  The products proved to be light, refreshing and fuss-free.  However, when switching from ‘performance’ products it may take time to adjust to the textures as we’re used to silky silicones and  slightly slicker consistencies.  The only downside is that the day cream doesn’t include an SPF but I layer it either with La Roche-Posay Anthelios SPF30 Melt-In Cream or Jason facial sunblock both of which promote natural ingredients and suit sensitive skin. New year resolution: ticked.

Find out more at: http://www.purityorganicskincare.com/

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