Style & Then Some

H&M’s sister brand to launch in spring: & Other Stories

As an uber-fan of high street chain COS, I was thrilled to learn that the scandi brand is expanding and launching a new store in spring this year called ‘& Other Stories.’

 

The collection will launch in major European cities, with just 7 stores located in: Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm.  If you don’t happen to reside in any of these locations, fear not as you can buy online.  The London store is destined for Regent Street, flagship homes of cousin COS and little sister H&M.

 

 

_OtherStories_Atelier_highres_1

 

 

The style is designed to offer ‘lasting wardrobe treasures within a wide price range…’ suggesting it has a more grown-up feel to H&M with the longevity and quality of COS.  The brand’s shoe story is shot against a Parisian back drop following a whimsical day-in-the-life of a femininely styled (yet shoeless) model. The shoes in the clip look beautifully made, unique and fit the labels ‘city chic’ ideal perfectly.

 

Roll on spring…

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This entry was posted on January 17, 2013 by in Style and tagged , , , , .
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