You may or may not (yet) be aware of Macklemore. Despite a huge cult following in the U.S.A, which has been predominantly cultivated via the web and without the help of any major recording label, the American rap artist’s reputation seems to have finally made it to British shores. Macklemore, who works with producer Ryan Lewis, has been independently releasing music since 2000 (you can read up here on good old slightly inaccurate Wikipedia for more facts) and his recent release ‘Thrift Shop’ is not only no.1 in the US rap charts, but clocked up a ridiculous 70 million plus hits on youtube.com alone. And why, may you ask? Well, just watch and see:
Need I argue further?
The interesting thing about Macklemore (also known as professor Macklemore but conveniently dropped this moniker in England for obvious reasons) is that even though ‘Thrift Shop’ seems like a gimmicky joke of a song (albeit an AMAZING one), the last thing he seems to be is a flash in the pan. Although I’m currently working through his music, there is very little I’m not loving so far and it is refreshing to see a rap artist who isn’t obsessed with hydraulics and filling his videos with scantily clad women. He takes the mick out of the stereotypes associated with rap music and in turn, the people love him for it. Not to mention him AND Ryan Lewis are incredibly hawwwwt AND willing to share thrift shop tips! Despite no UK tour dates as yet, Macklemore is sure to show up on the Festival scene at some point, and with Radio 1 giving Mr. M a lorra lorra serious radio waves in the past few weeks, it looks like Radio 1’s Big Weekend might be a big contender.