Style & Then Some

Sass & Bide at London Fashion Week | Shut the Front Door, it was ‘Wearable?!?’

Who are Sass & Bide?

Well, Sass & Bide is the conjoined efforts of two ridiculously blonde and beautiful Aussie ladies, Sarah-Jane Clarke (sass) & Heidi Middleton (bide).

What was their show like?

First and foremost, Katie and I were having a very jaded day on Friday.  Having done the LFW hoopla many times over, you do start to forget why you are doing this.  It can become extremely stressful, exhausting as well as emotionally and physically draining.  Queuing, running from space to space, fighting for laptops in press lounges and basically having to listen to other people’s utter self indulgent drivel whilst waiting in the freezing cold for up to an hour, with no guarantee of entry (Felder Felder, here’s an idea – stop giving out so many tickets) can touch on the laborious side of things.  FYI if you have any golden nuggets from overheard fashion shat (shit chat) use the hashtag #overheardatlfw – thank you Telegraph for peddling this! So I would just like to say personally to the ladies of Sass & bide, thank you for reminding us why we put ourselves through it.

So it was worth it then?

Definitely.  The collection, entitled ‘Wintergate’, was an elegant and sophisticated affair, which above all managed to push the brand forward whilst remaining vastly wearable.

A wearable collection at Fashion Week?  Is that a joke?

Fortunately it isn’t.  Despite the majority of collections at fashion shows retaining very little that could ever hit the shop floor, Sass & Bide provided key looks which not only I wanted to wear, but ones I could actually see translating successfully from a 8ft tall, 7-stone model/avatar on to a variety of diverse body shapes.  For instance, fitted chevron blazers, relaxed peplum tops (FYI, insider knowledge here, but the peplum is still going to be hanging around until SS14 so get embracing), and drop-waisted dresses all work wonders, and if not even look better, on ‘non-models’.

Did you see any celebs?

At first glance it appeared the ‘shlebs’ had crashed out from Fashion Week for an early night, much to my excitement.  Don’t get me wrong, I do get relatively star struck depending on the person in question, but once you go through the notions of LFW a few times, the novelty of seeing Kate Nash, that one from the Noisettes and Diana Vickers FROW every season becomes rather boresome.  So I was rather surprised I couldn’t spot my old pals anywhere in the crowd until outside on the steps of St. John’s Church we spotted the likes of Olivia Palermo, Caroline Flack and Pixie Lott milling around for the photographers.


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About Helen Coakley

2 comments on “Sass & Bide at London Fashion Week | Shut the Front Door, it was ‘Wearable?!?’

  1. patinaandcompany
    February 17, 2013

    WOW, STUNNING collection. The striped jacket and yellow pants will now be seared in my mind causing undue mental distraction until I can approximate the look somehow.

  2. Helen Coakley
    February 17, 2013

    Absolutely stunning isn’t it. I just wish i had the legs to pull it off!

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This entry was posted on February 17, 2013 by in Style and tagged , , , , , , .
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