And just what is Antipodium?
Antipodium didn’t come about in the usual way. The label wasn’t born straight out of Central Saint Martin’s or London College of Fashion, but rather started as a boutique/PR/wholesale agency before Creative Director Geoffrey J. Finch spotted a gap in the market and began creating Anitpodium’s own capsule collections. With Antipodium obviously knowing how other areas of the industry works, they gained a cult following and began showing at London Fashion Week in September 2006. With the likes of Alexa Chung, Beth Ditto, Pixie Geldof and Poppy Delevigne all praising the brand, it’s no wonder the success of this East End label is snowballing.
So what does Antipodium have in store for Chungy, Pixie and the rest of us then?
Well, a whole lot of multicoloured leathers and patent raincoat dresses apparently. The collection, entitled ‘Sex, Lies and CCTV’ was quite literally a rainbow affair. The appearance of white high-heeled stilettos at times did get my inner Essex girl cringing, but aside from the footwear the use of metallic leathers with contrasting fur collars and clashing contrasts of lime green hues with turquoise cardis for instance did wake one up after having to drag myself out of bed for an achingly hip 9AM show.
All good in the hood then?
Personally, I’m not the kind of girl who could pull off wide legged leather trousers (damn those whocan!) but many aspects of the collection did seem wearable and I can definitely picture Ms Chung donning the printed blouse front row and centre next season (pictured bellow).