If you are a fellow blogger, PR darling, or well placed and well-heeled within the world of fashion media, you too may have been bouncing from one AW13-14 press day to another last week to take in the next season’s key pieces. Although the faintest of promises of our long-delayed Spring are beginning to emerge, the stores are already gearing up for the next big chill, however depressing that may be. Alas, I still got to see some pretty amazing things, attend the incredible Superdry + Timothy Everest launch (see below) and even made acquaintances with a fantastic new blogger (check out Acid Brights here)…
Flying High Superdry!
Okay I will admit it. I have never even set foot in the Superdry flagship store on Regent Street before, but when Style & then Some were invited to the private launch of the new AW13 Superdry + Timothy Everest collection I couldn’t say no. What would take place at the launch itself was kept under wraps. Personally I was expecting a mainstream mini catwalk show and was pleasantly surprised when the music blared out and a secret curtain was drawn back to reveal four megababes lounging around a beautifully decorated set. With each model sporting a different look from the collection and all getting up in turn to give a little shimmy, the ten minute presentation was executed perfectly. The other great surprise? Check out the Magic Mirror now located in the store for everyone to use. Just try something on, then the mirror will photograph you and upload it to either your twitter or Facebook and you can get your audience to help you decide to buy or not to buy. Although this has already been trialed out in various other stores, this is the first one I have used (hence the scared Bambi look).
Somerset by Alice Temperley
Alice Temperley has always been one of those designers that make me want to cry. Her brand is just so beautiful yet so unattainable for the masses. Probably hence the relatively new ‘Somerset by Alice Temperley’ diffusion line available at John Lewis. The AW13 collection on offer at the John Lewis Press day last week was designed to make you feel like a Princess. The dresses, the delicate blouses with matching cigarette trousers, the sequins, the beads! It’s a wonder I didn’t faint at the sight of this floor length sequined gown. Obviously, being a winter collection and all, the stand out coat had to be this quilted leather offering. Just lush.
So there you have it people. Get writing to Santa already!