Lucky for me, this week I get the chance to discuss three of my favourite current things: Asos.com, the nineties and new emerging talent. Love it or loathe it (and it’s clearly the former over here at Style & Then Some HQ) the current craze for all things nineties has not been limited to fashion alone, but has influenced the emergence of new sub-cultures such as ‘Sea Punk’ and kicked off the technological trend for premillennial GIFs which are currently flooding the world-wide web for our entertainment (whoever gifted the internet with this gem needs knighting).
Having been over-exposed to the eighties influences for almost a decade, it looks like the nineties trend may too be here to stay. Having said that, a number of designers, from Dries Van Noten to 3.1 Phillip Lim, are already influencing the catwalk trends, incorporating nineties grunge which is no doubt a strong avenue which we’ll be seeing next season.
But with such a rich melting pot of inspiration the decade contains, new emerging designers are starting to crack the tough fashion world, and one fantastic way to do this is through Asos Marketplace. While the competition to have your own boutique on the ever-expanding site is ridiculously tough, one new designer has launched this month with her fist, nineties-inspired collection, ‘Pic n’ Mix’.
Gemma Goldstone, an Essex based, Leeds trained designer has landed with a collection fit for a Shoreditch Princess. The brand is not only edgy and vibrant, but designed for a fearless type of lady who no doubt had her own dressing up box growing up. Plus, what is Asos if not a grown-up’s version of a sweet shop? While fabric choices include metallic PVC (so Romy and Michelle’s High School Reunion!) blue fur, fishnet and perforated sports poly, it’s the metal chokers, oversized zips and chains which really polish off the collection and cement Gemma Goldstone as the new nineties kid on the block.
So why not go check out ‘Pic n’ Mix’ and indulge your inner Nineties child?
You can also contact Gemma directly: firstname.lastname@example.org and follow her on lovely twitter: @Gemma_Goldstone.