You know the drill, endlessly sifting through the jumbled assortments, hearing the frantic squeaking of hanger on rail, falling in love with something in the £10-and-under section only to discover it’s just a cruelly misplaced full price item; sales are tough for even the most seasoned of shoppers. So it’s worth reflecting before the freakishly hot flushes descend in Topshop (where is their air-con?!) – What is the best use of your money?
Sales should be used for quality, not quantity – letting the latter motivate you will only result in the purchasing of things you were pretty ambivalent about at full price, and dresses/tops in the wrong size that you tell yourself you’ll ‘just cinch in with a belt’. With this in mind, here are a few things to look out for that’ll be lifetime investments for a fraction of their worth.
Who doesn’t need a classic white shirt? Look for interesting, luxe fabrics like silk or chiffon, and buy in a slightly oversized fit for ultimate versatility. A well-cut white shirt from a good shop will take you far for any occasion, just ask Jil Sander.
Knee-highs come and go, but they don’t half date with the fashion seasons. It’s worth investing in a solid pair of leather ankle boots, because – at the risk of sounding like a mum – they really are worth having for rainy days. Go Chelsea boot if you’re an Alexa Chung type, or grungy Western style if you’re more Cara Delevingne, or a chunky pair with a heel, to give you the everyday heel height without the discomfort. Bare legs make them summer (and festival) ready.
The summer sales in particular produce fruitful amounts of little sequinned numbers or even full-length affairs riding on the back of prom/end of year ball season. If you’ve got a wedding or even just a good night out coming up, now’s the time to snap up the beautiful dress that you liked at full price but you (and every other sane person) discarded because of its price tag. It probably still won’t be uber cheap, but hey, you’ve got to have a bit of extravagance in a wardrobe.
So, now’s the time to squeeze the last drops out of the sales and bag yourselves some classic summer pieces, come rain or shine. Your wardrobe will thank you this time next year!