Style & Then Some

How to get the Scandi-cool look that Anja, Daria and co love

All aboard the style express, next stop: Cool Scandinavia. No, I don’t mean Ikea. ‘Scandi-cool’ is the dark and edgy look whose fans include some of our favourite supers. Here’s Olivia’s guide to how to get the look.

Anja Rubik

Anja Rubik

On my phone, under ‘Notes’ there is a post called ‘Long term clothes plan’. This is a vain attempt to curb my spending and limit my purchases to considered pieces that I either love or need. Within this post, however, there are also my general musings on the styles and aesthetics that appeal to me, from street style galleries to glossy magazines. And top of those styles? Scandinavian cool.

But what is Scandi-cool? Well, it’s all about the silhouette. Irregularity is essentially the name of the game – slouchy, baggy trousers, calf-length skirts, boxy jumpers, roll necks and crop tops give a mix and match feel, combining dowdy and risqué simultaneously. Sharper jackets and killer accessories give Scandi-cool more of a luxe feel to prevent it sinking into MC Hammer territory. Footwear is clunky; flatforms, high-tops, brogues, loafers or chunky courts all go here. It’s anything but dainty.

Daria Webowy

Daria Webowy

Freja Beha Erichsen

And yet, despite being boyish – or rather, androgynous – Scandinavian cool has a finesse about it. Muted tones of dark burgundy, navy blue and marl grey provide effortless style, alongside fresher colours of sky blue and powder pink to give outfits a feminine edge. It’s part Coco Chanel, who first wore men’s boating chinos belted up past her waist, and part Anja Rubik, Freja Beha Erichsen (pictured above), and September Vogue cover girl Daria Werbowy – with a sprinkling of punk and Saint Laurent. And it’s just the insouciant girl-boy-rock-working-citygirl I want to be this autumn.

Here are my top three picks from the high street to get you started on your journey to Scandinavian style savvy:


2 comments on “How to get the Scandi-cool look that Anja, Daria and co love

  1. sophiecha
    August 25, 2013

    Question: can Scandi-cool work if you’re not so androgynous shaped? I doubt it but it’d be interesting to see some attempts

  2. dzzycat
    September 13, 2013

    Daria can do no wrong. This post has definitely got me excited for the fall!

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This entry was posted on August 22, 2013 by in Style and tagged , , , , , , , , .
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