She may not be a household name, but Isabel Marant is incredibly well-respected in the fashion industry. The French designer, who founded her eponymous label in 1994, is the originator of many of the trends that have become ubiquitous in fast fashion in the last few years. Wedge heel trainers, Cuban heeled boots (which I love big time) and sheer peasant blouses all started at the house of Marant. That’s why I think her appointment as their next high end design collaborator by H&M is a savvy move. This way, fans of her tomboyish, tasseled girl-about-Paris blueprint can get a piece of genuine Isabel Marant rather than a mainstream retailer replica.
So, are the clothes any good? There’s plenty to like in the twenty-piece collection, from the super-skinny lace up leather trousers (£179.99) and gold printed pyjama-style pants (£59.99) to the oversized grey one-button wool coat (£99.99) and four different print dresses. Of course, the quality of the fabrics can’t be determined from these photos, but since this is a relatively subdued selection (certainly compared with the coruscating Versace for H&M offering) I predict the Swedish retailer will have another hit on its hands.
Isabel Marant for H&M is available from 14 November 2013, in around 250 stores worldwide and online at www.hm.com.
Click through the gallery below to enlarge the photos.