Style & Then Some

On your bike: River Island sets its sights on the urban cyclist

‘A girl on a bike is at least 15 per cent hotter than when she’s not on a bike,’ someone said to me recently. I reckon it’s more like 50 per cent for guys. I don’t know why I find hot guys even hotter on bikes – maybe it’s because in my dreams we’ll cycle around London together looking between 15 and 50 per cent more attractive together.

My point is, you can imagine my delight when I saw River Island were releasing a range called RI Cycle. Not only is that a killer pun, it’s a capsule collection of clothes for boys on bicycles and comes complete with photos of guys posing on and around bikes. The eight-piece edit offers jackets and tees with strategically placed pockets, plus one pair of dark wash jeans. Colours are mostly monochrome (with a touch of teal) and patterns are minimal, meaning it’s a far cry from all the neon and lycra-based monstrosities you find at Cycle Surgery. Check out all the pieces below, plus a couple of gratuitous model shots for my enjoyment.

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle teal zip-through hoodie, £45

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle black stripe T-shirt, £25

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle dark wash jeans, £50

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle white colour block T-shirt, £25

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle white bike print T-shirt, £25

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle grey sweatshirt, £35

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle grey colour block T-shirt, £25 (back shown)

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle dark grey hooded jacket, £65

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

RI Cycle River Island mens cycling bike collection range bike wear capsule collection menswear photos images 2014

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This entry was posted on April 2, 2014 by in Style and tagged , , , , .
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