How to shop the Summer Sales. I’ve scrolled so you don’t have to.
The Summer sales have started which means you need to hit the shops. Hard. Am I right? Actually, no. Rather than all that exhausting pavement pounding, use my guide to the highstreet retailers that have started up to 50% off clearance to refine your online fashion shopping list.
A few other hints. It goes without saying there are bikinis discounted everywhere, but remember as well as holiday shopping consider buying ‘out of season.’ That means picking up wintery bits now while they’re cheap so you don’t end up splurging when the new season stuff drops in a few weeks. Furthermore, don’t go for anything that could be described as trend-led because chances are you won’t like it for long. Instead, look for long-lasting staples like long sleeved tops and dresses, plain blouses, pencil skirts, boots and structured bags. Then grab something super trendy for a hit of instantly wearable gratification (scroll down to see the shiny little number I couldn’t resist buying while writing this).
Best for: Light weight jackets, minimalist and floral dress, A line skirts, print trousers, floaty tops and blouses, structured leather bags.
The Studio dress
, £39.99 (was £79.99), a black zip-back tunic dress that works now with flat sandals and in winter with opaque tights.
Best for: Floral gypsy dresses, blouses and shirts, sweatshirts, swimsuits.
Best for: Basic tops, denim, underwear, slogan tops, jersey dresses, textured skirts, LBDs.
Top pick: The gold metallic pleated skirt, £15 (was £29.99) namechecks three trends in one.
Best for: Boxy tees, sleeveless blouses, midi and maxi skirts, shift dresses, knitwear, branded handbags, shopper bags.
Knee-length skirts, jumpers, skater, shift and Bardot dresses
The Waffle pencil dress
, £12 (was £20), a pink dress that will transition nicely from summer to autumn.
Best for: Block colour skirts, casual/workwear dresses, party dresses, crop tops, strappy heels, bras.
And this Metallic spot shift dress
is the shiny baby I picked up. I originally saw it in the window of the Oxford Circus flagship, part of the prom collection, a couple of months ago. It made my heart leap but the £68 price tag also made me grimace, which is why I snapped it up when I saw it in the sale for £30. Let’s hope when I pick it up on Friday it lives up to expectation.