Who’d have thunk it? Britney Spears is all set to dominate the sleepwear market in the UK come September with The Intimate Britney Spears collection . Seeing as the majority of her career has involved prancing around in her kecks anyway, it makes semi-sense this could be a viable career move for the (current) Vegas show gal.
Set to launch exclusively on ASOS from September 23rd for one month only, it will then be available at www.intimatebritneyspears.com and subsequently in various department stores and online boutiques. According to the
intern that wrote the press release Womaniser singer “Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that”.
Well, if the promo shots are anything to go by, perhaps she is trying to draw us in through hypnotism. The range, which is to include feminine sets, kimonos, loungewear and bustiers – presumably not to all be worn together – will attempt to tap in to the affordable mainstream market, with pricing ranging from £16-£65. A smart move from a retail perspective, and in accordance with Britters’ other business ventures like the wildly successful inexpensive perfume empire she has created.
Be sure to check out ASOS when her knickers (etc) drop on Sept 23rd.