There’s something in the air these days, about the whole ‘Girls Can Code’ movement, that’s seeing more and more women in fashion revealing themselves as more than just clothes horses – and moving into the tech space is proving popular. It could be to do with technology manifesting as the new intelligence of our time; regardless, Alexa Chung has hitched her well-dressed wagon to the future of fashion online with Villoid.
Many of us will have coveted the outfit planner Cher Horowitz had on her computer in Clueless; ah, the ability to plan for an event and try out ensembles without actually trying on ensembles! The dream! And essentially, this is what Villoid is. You create boards, much like Pinterest, which usually (but not exclusively) feature an inspiration picture (usually a way-back-when style icon like Patti Smith, Jane Birkin etc) with the rest of the space on the board featuring pictures of imitation clothes so you can ‘get the look’. The (three) times I’ve bothered to do it, I’ve used it to plan actual outfits as opposed to dreaming about what I could look like, but other people use it to plan their wedding, their red carpet, their baby’s clothes. Interestingly, Villoid reveals just how much headspace we actually devote to outfit planning.
If you haven’t downloaded Villoid already, a few things to note:
So there you have it – I’m not entirely convinced it’s an app for the ages, but it is strangely addictive, and in some ways useful. And if you’ve forgotten just how lucrative dressing well is, take a look at The Chung herself. If she can do it…