Luckily, the high street has heard the calls of women all over the country crying, ‘£2,000 for an outfit I’ll wear once?!’, and they’ve stepped up. Of course, if you’re a thrifty bride, you could get a white (or not) dress you like from any old shop and call it your wedding dress, Bradshaw style. However, in the interests of getting something a little more special, and minimising the risk of one of your guests wearing the same thing, these high street giants have provided a solution. Is this signalling a wider move away from the big-money weddings we’ve become accustomed to? Who knows, but I’m on board.
The online behemoth keeps going from strength to strength; if thousands of products all in one easy place weren’t enough, they’ve now also removed the exhaustive trekking from shop to shop trying your dress on in a carpeted showroom. Agreed, the trying-on and ooh-ing is part of the fun of wedding dress shopping, and buying online doesn’t have the same bespoke feel – not to mention you’ll probably have to get it altered anyway. But regardless, if you’re looking for a vast collection of styles for bride, bridesmaid and guest, this is the place to go. Almost exclusively under £300, you’ll be pleasantly surprised by what’s on offer- they’re selling out fast though!
Ever the stalwart choice for guest or wedding party, this year Ted Baker announced they were launching a bridal collection, Tie The Knot. The styles are varied, often with a vintage element that you might see replicated on Pinterest boards up and down the country. The Ted Baker collection is perfect for a low-key wedding where you just want to feel comfortable, and maybe wear the outfit again, like Keira Knightley. Styles range from £250-£600, and you can get suits from the same collection for the guys.
Hot off the press this week, H&M will soon be launching a wedding range as part of its Conscious range. Think classic H&M aesthetic – a bit bohemian, a little lace here, and a bit of crochet there, suitable for an English country garden vibe, or a beach in California. Understated, interesting and classic, the collection heralds a move into occasionwear that other mainstream brands are likely to follow.